The International Code of Marketing of Breastmilk Substitutes (BMS Code) and relevant World Health Assembly resolutions are operational in all situations. The Yemen Breastfeeding Legislation is in line with the aforementioned documents. Usual marketing activities may take on different dimensions as companies try to position themselves in the market. Sometimes, it is non-governmental organisations or others that are directly violating the International Code rather than companies. Reports of Code Violations will enable the right responses to be taken by the government and partner organisations.